Articles tagged under: American Lamb Board
American Lamb Board Works to Limit Market Vulnerability
Published February 1, 2024
The demand for lamb increased during the COVID-19 pandemic. American Lamb Board Executive Director Megan Wortman says efforts are underway to keep that demand intact by educating consumers and limiting market vulnerability. “Inflation is impacting sales,” said Wortman. “Consumers are…A Change for the Lamb Checkoff
Published January 28, 2022
A change is being made in the way the mandatory lamb checkoff is being assessed. Auction markets will now collect both live weight assessments and the per-head, first handler assessment. Previously, the first handler, which is usually the processor or…Pandemic Results in Changes for American Lamb Purchases
Published March 26, 2021
Traditionally, lamb relied heavily on upscale restaurant sales, but that was impacted by COVID-19. To make matters worse, the pandemic began in the midst of the peak holiday demand. A checkoff-funded report commissioned by the American Lamb Board and put…Study Evaluates American Lamb Checkoff Program
Published April 4, 2019
According to a study conducted by Texas A&M University, there is a $14.20 average return for every dollar invested in the American Lamb Checkoff program. The ROI is seen with a checkoff program that has a modest promotion budget of…U.S. Lamb Consumption on the Rise
Published December 21, 2018
Lamb consumption is on the rise in the United States. "Over the last five years, domestic consumption is has grown about two percent per year," says American Lamb Board chairman Jim Percival. Also, research conducted by the American Lamb Board…