American Lamb Board | Red River Farm Network

Rising Lamb Demand

Published November 29, 2024

The American Lamb Board's mission is to grow awareness and demand for American lamb. It was a successful year. "We're seeing an increase in the consumption of American lamb," said Jeff Ebert, ALC chairman. Applications for the ALB Cooperative Funding…

Lamb Volume Sales Rise

Published May 23, 2024

The meat marketing agency, Midan Marketing, is producing quarterly reports on lamb sales. The fourth quarter retail report shows a significant volume increase in lamb sales over the previous year. Lamb volume sales are up nearly six percent with most…

Positive ROI for Lamb Checkoff Investment

Published March 29, 2024

A new study on the national lamb checkoff program highlights its return-on-investment. Texas A&M University conducted this research. It found an average return of $16.60 for every dollar invested in promotion. The activity in the rest of the meatcase also…

American Lamb Board Works to Limit Market Vulnerability

Published February 1, 2024

The demand for lamb increased during the COVID-19 pandemic. American Lamb Board Executive Director Megan Wortman says efforts are underway to keep that demand intact by educating consumers and limiting market vulnerability. “Inflation is impacting sales,” said Wortman. “Consumers are…

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A Change for the Lamb Checkoff

Published January 28, 2022

A change is being made in the way the mandatory lamb checkoff is being assessed. Auction markets will now collect both live weight assessments and the per-head, first handler assessment. Previously, the first handler, which is usually the processor or…

Pandemic Results in Changes for American Lamb Purchases

Published March 26, 2021

Traditionally, lamb relied heavily on upscale restaurant sales, but that was impacted by COVID-19. To make matters worse, the pandemic began in the midst of the peak holiday demand. A checkoff-funded report commissioned by the American Lamb Board and put…

Study Evaluates American Lamb Checkoff Program

Published April 4, 2019

According to a study conducted by Texas A&M University, there is a $14.20 average return for every dollar invested in the American Lamb Checkoff program. The ROI is seen with a checkoff program that has a modest promotion budget of…

U.S. Lamb Consumption on the Rise

Published December 21, 2018

Lamb consumption is on the rise in the United States. "Over the last five years, domestic consumption is has grown about two percent per year," says American Lamb Board chairman Jim Percival. Also, research conducted by the American Lamb Board…

Articles tagged under: American Lamb Board

Rising Lamb Demand

Lamb Volume Sales Rise

Positive ROI for Lamb Checkoff Investment

American Lamb Board Works to Limit Market Vulnerability

A Change for the Lamb Checkoff

Pandemic Results in Changes for American Lamb Purchases

Study Evaluates American Lamb Checkoff Program

U.S. Lamb Consumption on the Rise

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