A new study on the national lamb checkoff program highlights its return-on-investment. Texas A&M University conducted this research. It found an average return of $16.60 for every dollar invested in promotion. The activity in the rest of the meatcase also impacts lamb consumption. The study found a ten percent increase in the price of beef results in nearly a seven percent increase in the demand for lamb. A total of 4.3 cents was spent on lamb promotion for every $100 in retail revenues.
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