The demand for lamb increased during the COVID-19 pandemic. American Lamb Board Executive Director Megan Wortman says efforts are underway to keep that demand intact by educating consumers and limiting market vulnerability. “Inflation is impacting sales,” said Wortman. “Consumers are definitely having to make decisions to purchase premium meat less often.” In 2024, the American Lamb Board will focus on research and finding new ways to educate livestock producers about the benefits of diversifying their operations. Click here for the full interview with Megan Wortman.
News Categories
Latest RRFN Podcasts
Subscribe to RRFN
Get a weekly digest from RRFN to stay up-to-date on all the latest news in agriculture.