Articles tagged under: beef checkoff
USCA’s Focus for 2024
Published December 20, 2023
In addition to the farm bill, U.S. Cattlemen’s Association Senior Policy Advisor Jess Peterson is focused on the organization's policy priorities. "We need to clarify country of origin labeling,” said Peterson. “Our beef checkoff is an amazing program that needs…Fewer Dollars to Promote Beef
Published September 5, 2023
The Beef Promotion Operating Committee is made up of 20 beef producers from across the country. "We meet once a year to go through authorization requests from organizations that are looking to use beef checkoff dollars for research, promotion or…Trailblazers Ready to Tell Beef’s Story
Published February 6, 2023
The National Cattlemen’s Beef Association and Beef Checkoff has launched its Trailblazers program, giving participants the tools and training to promote beef while correcting myths. Ten individuals have been selected, including Haley Ammann-Ekstrom of Welcome, Minnesota and Shaye Koester of…A Resilient Beef Industry
Published February 3, 2023
Davenport, North Dakota rancher Travis Maddock is a member of Beef Promotion Operating Committee and says a declining cow herd and inflation will influence beef checkoff resources. "I challenged our contractors, you better come in with some good projects because there's…Beef Commission Structure Debated
Published January 26, 2023
North Dakota Stockmen’s Association President Jason Leiseth says House Bill 1275 reconfigures parts of the state beef checkoff system to increase awareness and transparency. "It relates to the appointment process and how we get that notification out for the open…Powered by Beef
Published November 2, 2022
The North Dakota Beef Checkoff is leading a new pilot program that is based in sports nutrition. It’s called ‘Powered by Beef.’ The program is targeted towards collegiate and high school athletes, trying to get them to understand the benefits…The Beef Checkoff Investment
Published February 7, 2022
According to Minnesota Beef Council CEO Kelly Schmidt, domestic demand is a priority for the beef checkoff program. "We're really excited to promote and make consumers comfortable with our product, especially being in Minnesota where there's a lot of urban…Checkoff to Use Former NFL QB to Promote Beef
Published February 2, 2022
The beef checkoff is partnering with another celebrity spokesperson. Former Dallas Cowboys quarterback Tony Romo, who is now a television analyst, has a one-year contract to promote beef. Actors Matthew McConaughy and Sam Elliot have voiced beef ads in the…Beef Checkoff Lawsuit Advances
Published October 1, 2021
A federal court in Washington, D.C. has denied a motion from USDA to dismiss a lawsuit challenging its handling of the beef checkoff program. R-CALF USA claims the government unlawfully amended the legal and regulatory framework in which the state…