The North Dakota Beef Commission is the entity that oversees the beef checkoff. Board Chairman Jason Zahn sees events like the North Dakota Stockmen’s Association trade show as an opportunity to connect with ranchers. “We have producers that walk through and have questions about where their money is being spent. They also tell us where they would like us to spend their money.” Zahn emphasized the beef checkoff investment is used for beef promotion, marketing, research and education.
