An analysis of the beef checkoff was done for 2019-2023 to analyze the effectiveness of the program. Cattlemen’s Beef Board member Jason Schmidt summed it up at the North Dakota Stockmen’s Association Convention. “Our checkoff dollar return on investment increased by $1.50 since the last one came out. The current ROI as determined by an economist at Cornell is $13.41 for every dollar that we invest.” Schmidt also noted that this analysis featured indirect effects on the economy as well which were all impressive statistics. You can find the whole summary here.
