Articles tagged under: beef checkoff
Driving the Demand for Beef
Published April 27, 2020
Cattle prices have plummeted in recent weeks due to supply chain disruptions from the coronavirus pandemic. Despite the current challenges, Cattlemen’s Beef Board chairman Jared Brackett says the checkoff program continues to drive demand for beef. The mandatory Beef Checkoff…Beef Checkoff Court Ruling Issued
Published March 30, 2020
The U.S. District Court of Montana has ruled in favor of USDA and the Montana Beef Council in a legal battle over the beef promotion and research checkoff program. R-CALF USA wanted the beef checkoff declared unconstitutional in 15 states,…Beef Checkoff Dollars are More Important Now Than Ever
Published February 7, 2020
Beef Checkoff dollars are more important now than ever. That's according to Napoleon Livestock Auction co-owner and Cattlemen’s Beef Board director Ray Erbele. "Those dollars help promote our industry by research, new product development and consumer education." Erbele goes on…Legal Wranglings for the Beef Checkoff
Published January 30, 2020
Supporters of the mandatory beef checkoff got a major legal win in a lawsuit filed by R-CALF USA. A magistrate judge granted a summary judgement allowing state beef councils to continue their work on promotion and research. This decision now…Beef Checkoff Introduces the “Drool Log”
Published November 19, 2019
State beef councils are promoting a new spin on the classic Yule Log, just in time for the holidays. The Beef Drool Log is a two-and-a-half-hour video, featuring a prime rib roast cooking on a rotisserie over an open flame.…Wulf Serving on Beef Checkoff Task Force
Published October 21, 2019
The Beef Checkoff is undergoing a year-long process to determine the direction for the organization over the next five years. Cattle leaders from across the U.S. were appointed to a task force, which will convene over the next several months…R-CALF Files Motion in Beef Checkoff Case
Published August 1, 2019
R-CALF USA is asking the federal court to reject USDA’s argument that beef checkoff messages are government speech, which is not a violation of First Amendment rights. In its filing, R-CALF said the beef checkoff falls short of the standards…Hanes to Lead Beef Checkoff
Published April 17, 2019
Greg Hanes is the new CEO of the Cattlemen’s Beef Promotion and Research Board, overseeing the beef checkoff program. Hanes currently works for the U.S. Meat Export Federation as vice president of international marketing programs. He previously served as the…Maximizing Beef Checkoff Dollars
Published January 31, 2019
The beef checkoff is known for meat quality studies, including research on tenderness and marbling. North Dakota Beef Commission secretary/treasurer Travis Maddock, who owns Dakota Global Consulting, says the research is now focusing on the healthfulness and wholesomeness of beef.…