Articles tagged under: beef checkoff

Getting the Most ‘Bang for the Buck’

Published July 10, 2024

Huff, North Dakota rancher Mary Graner is a member of the Cattlemen’s Beef Board executive committee and helped review proposals for beef checkoff investments during the Cattle Industry Summer Business Meeting. Graner is focused on research. "What we need to do…
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Beef Checkoff Unveils ROI Study

Published July 10, 2024

Over the past five years, each dollar invested in the beef checkoff program delivered a return of $13.41 to the producer. An independent economic analysis was commissioned by the beef checkoff and conducted by Cornell University. The ROI analysis simulated…
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Advocating for Beef

Published February 7, 2024

Paige Schmidt is one of ten beef industry advocates called Trailblazers, using social media to advocate for the beef industry. Schmidt started sharing her story while getting her undergraduate degree in North Dakota. "Wow, we're in Rural America and there's…
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USCA’s Focus for 2024

Published December 20, 2023

In addition to the farm bill, U.S. Cattlemen’s Association Senior Policy Advisor Jess Peterson is focused on the organization's policy priorities. "We need to clarify country of origin labeling,” said Peterson. “Our beef checkoff is an amazing program that needs…
Latest NewsMarketsLivestock

Fewer Dollars to Promote Beef

Published September 5, 2023

The Beef Promotion Operating Committee is made up of 20 beef producers from across the country. "We meet once a year to go through authorization requests from organizations that are looking to use beef checkoff dollars for research, promotion or…
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Trailblazers Ready to Tell Beef’s Story

Published February 6, 2023

The National Cattlemen’s Beef Association and Beef Checkoff has launched its Trailblazers program, giving participants the tools and training to promote beef while correcting myths. Ten individuals have been selected, including Haley Ammann-Ekstrom of Welcome, Minnesota and Shaye Koester of…
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A Resilient Beef Industry

Published February 3, 2023

Davenport, North Dakota rancher Travis Maddock is a member of Beef Promotion Operating Committee and says a declining cow herd and inflation will influence beef checkoff resources. "I challenged our contractors, you better come in with some good projects because there's…
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Beef Commission Structure Debated

Published January 26, 2023

North Dakota Stockmen’s Association President Jason Leiseth says House Bill 1275 reconfigures parts of the state beef checkoff system to increase awareness and transparency. "It relates to the appointment process and how we get that notification out for the open…
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Powered by Beef

Published November 2, 2022

The North Dakota Beef Checkoff is leading a new pilot program that is based in sports nutrition. It’s called ‘Powered by Beef.’ The program is targeted towards collegiate and high school athletes, trying to get them to understand the benefits…
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The Beef Checkoff Investment

Published February 7, 2022

According to Minnesota Beef Council CEO Kelly Schmidt, domestic demand is a priority for the beef checkoff program. "We're really excited to promote and make consumers comfortable with our product, especially being in Minnesota where there's a lot of urban…
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