The North Dakota Beef Checkoff is leading a new pilot program that is based in sports nutrition. It’s called ‘Powered by Beef.’ The program is targeted towards collegiate and high school athletes, trying to get them to understand the benefits of protein in their diet anchoroed in a balanced plate,” said Nicole Wardner, consumer marketing and industry relations specialist, North Dakota Beef Commission. “We like to say beef is real fuel for real athletes.” The checkoff is working with four universities; University of North Dakota, North Dakota State University, University of Mary and Jamestown University. There’s also five Class A and 12 Class B high school programs that are participating in this project. The athletes are being fed beef. “Along with that is the opportunity to educate and teach these kids not only the nutritional benefits that beef provides, but also some of the soft skills on how they can buy beef at the grocery store and make it themselves. We’re really excited about the educational aspect of it, making sure that we’re creating next year’s consumers.” Moving forward, the plan is to increase the number of schools involved in ‘Powered by Beef.’
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