The Beef Promotion Operating Committee is made up of 20 beef producers from across the country. “We meet once a year to go through authorization requests from organizations that are looking to use beef checkoff dollars for research, promotion or education,” explained Travis Maddock, Davenport, North Dakota. For 2023, there was $38 million to allocate with $49 million of requests. With cow numbers down, there’s less money to work with in the budget. “The beef checkoff is not tied to value; it’s tied to marketing numbers so every year, that pot dwindles a little more with the U.S. cow herd decreasing.” The beef checkoff committee met this past week in Denver.
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