Beef Checkoff Approves ’25 Plan of Work

The Cattlemen’s Beef Board will invest approximately $38 million into its 2025 beef checkoff plan of work. A dozen funding requests were approved, including over $9 million for promotion, $8.6 million for research, $8 million for foreign market development and $7.5 million for consumer education. The plan of work is subject to USDA approval.