Articles tagged under: Bill Even
Checkoff Program Rides the Price Roller Coaster
Published April 24, 2020
USDA oversees 21 research and promotion programs nationwide. The funding mechanism vary for each checkoff program. The mandatory beef checkoff is $1 per head, collected each time cattle are sold. Dairy farmers contribute a 15 cent per hundredweight assessment for…Pork Checkoff to Launch New Marketing Campaign in ’20
Published March 5, 2020
There’s one thing that is fundamental to economics and that's supply and demand. Right now, the hog industry is looking at record large supplies. "We've got a lot of pigs coming at us in 2020," said Bill Even, CEO, National Pork…Pork Checkoff to Build an Agile Organization
Published March 5, 2019
A blue ribbon task force has been formed to consider a change in the Pork Checkoff business model. National Pork Board CEO Bill Even says this process begins with a blank piece of paper. "The goal is to build a…Investing Pork Checkoff Dollars
Published June 6, 2018
Budget planning has been on the agenda for the Pork Checkoff board. "Our current national spend budget is roughly $41 million that is going to be actively deployed on the ground in the field," reported National Pork Board CEO Bill…