Beef Checkoff dollars are more important now than ever. That’s according to Napoleon Livestock Auction co-owner and Cattlemen’s Beef Board director Ray Erbele. “Those dollars help promote our industry by research, new product development and consumer education.” Erbele goes on to say the face of the consumer is constantly changing. “They demand transparency, so there a lot of programs addressing that situation. I’m excited about the industry becoming more transparent and providing consumers with all the information possible.” Erbele explains more in this RRFN interview.
