Articles tagged under: Deere and Company

The Next Step for Autonomous Tractors

Published May 20, 2022

John Deere is taking the next step in its development of autonomous farm equipment. Deere purchased a company the specializes in depth sensing and camera-based perception called Light. Light’s platform, Clarity, will be integrated into the John Deere autonomous tractors.…
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Strong Demand for Deere

Published May 20, 2022

Deere and Company is reporting net second quarter income of $2 billion. That’s up from $1.8 billion in the same period last year. Sales rose 11 percent despite supply chain pressures. Deere officials said the outlook for farm equipment sales…
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For the Farmers

Published May 11, 2022

John Deere and Busch Light launched a ‘For the Farmers’ campaign. Cases of Busch Light sold through July 3 will feature a farm scene. A John Deere tractor is part of the artwork. This partnership will support Farm Rescue.
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Right-to-Repair Issue Goes to Court

Published January 14, 2022

A Forest River, North Dakota farm is suing John Deere over the right to repair their own equipment. Forest River Farms is the plaintiff in this proposed class action lawsuit, which claims John Deere dealerships are not able to sell…
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Deere Introduces Autonomous Tractor

Published January 6, 2022

John Deere’s fully autonomous tractor will be available to farmers later this year. The tractor made its debut at a huge consumer technology show Tuesday in Las Vegas. Deanna Kovar is the vice president of Deere’s precision agriculture business and…
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Strike Continues at John Deere Plants

Published November 3, 2021

Union workers rejected the latest contract offer from Deere and Company and the strike will continue. Deere offered a ten percent wage increase, an $8,500 ratification bonus and agreed to keep a pension option available for new employees. At the…
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