After the 2024 crop is harvested, it may be time for a marketing reset. “I always encourage people to have a marketing plan, but it’s an action plan that changes,” said Rob Fronning, vice president of insurance and commodity marketing education, AgCountry Farm Credit Services. In the same forum Tuesday, AgCountry Senior Vice President of Producer Markets Mark Vetter said successful farmers utilize numerous tools, including a breakeven analysis. “I’m not talking about just seed, chemical and fertilizer. You have to drill down into what the expense is going to be for each crop, including family living and income tax expenses divided by your average yield.”
