Prioritizing Beef Checkoff Proposals

The grassroots beef industry came together in San Diego for the Cattle Industry Summer Business Meeting. Jamestown cattle feeder Brian Amundson is a member of the North Dakota Beef Commission and part of the beef checkoff domestic marketing committee. The Cattlemen’s Beef Board will rank the proposals made for beef checkoff funding. “That’s the direction that we were tasked with in the committee; is this applicable to the long-range plan? How does it meet our goals and is it continuing to drive that demand for beef and keeping it at the center of our plate?” Amundson is pleased with the results of the new economic evaluation of the beef checkoff investment. Listen to the interview.