Potato industry leaders from throughout the country were in North Dakota and Minnesota this past week for a grower outreach event. Potatoes USA CEO Blair Richardson said this tour has two primary objectives. “One of them is to bring our executive committee, which is the leadership of our board, into regions that they may not have a lot of familiarity with and expose them to the issues the challenges and the frustrations in that particular region,” said Richardson. “On the other side of it, we’re able to provide a better link to who our leadership to the region itself and that just allows everyone to have a better sense of confidence in what Potatoes USA is and does.”
