Bismarck rancher Jess Nehl has gained a first-person perspective about the beef checkoff and international markets. Nehl, who is the secretary-treasurer of the North Dakota Beef Commission, has been part of a U.S. Meat Export Federation trade mission to South Korea and Japan. Nehl learned about consumer trends when in South Korea. “We learned about the cuts that they’re consuming,” said Nehl. “I find it interesting that the amount of rice they consume has decreased exponentially over the last 20 years while their beef consumption has drastically increased in the last two or three years.” Reflecting on his experience, Nehl said it is great to know the beef checkoff dollar is being put to good use.” Listen to the full interview.
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