There are wide gaps in perceptions between farmers and consumers. That’s according to a survey conducted this past spring by Nutrien. The largest divide between farmers and consumers is in environmental stewardship. When asked if farmers use more chemicals than necessary, there is a 45-point difference of opinion between production agriculture and consumers. Fifty-five percent of consumers have an overall negative top-of-mind perception about agriculture. Nutrien Director of Sustainability Program Management Sally Flis said the survey also found common ground between farmers and consumers. “Both consumers and farmers see agriculture as a key piece for going forward with a sustainable future,” said Flis. “It’s an interesting overlap that shows we have some ground to start in a common place when we’re talking with farmers and consumers about agricultural production.” Flis is hopeful this study will encourage farmers to tell their story.
