Farm and ranch families make up less than two percent of the total population. Communicating with the other 98 percent can be a challenge. “As much as we wish there were more John Wayne’s in the world, we have to realize there are a lot of Justin Beibers,” said Don Schiefelbein, president, National Cattlemen’s Beef Association. That means cattle producers should use language that consumers and adopting terms like ‘sustainability.’ The Kimball, Minnesota rancher also believes in the importance of working together on policy issues. “Discussing Ideas is how you make things better; don’t let the ten percent of issues keep the group from working on the 90 percent of issues that everyone agrees on.”
