In a year-end recap of the issues impacting the beef industry, the National Cattlemen’s Beef Association discussed alternative proteins. “NCBA policy is very clear on this issue,” said Danielle Beck, Director of Government Affairs. “Regardless if we’re talking about a plant-based product or a lab-grown product, the term beef should only be applicable to product derived from livestock and raised by farmers and ranchers.” Beck says consumers want clear labeling between beef and the new novel products. “We believe that these products should be called lab-grown protein, but we know there is more work to do as USDA and FDA move forward.”
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