Dairy Management Incorporated says CEO Tom Gallagher is leaving the dairy checkoff to pursue teaching and other opportunities. Gallagher led the national dairy checkoff for 30-years. The current DMI President and Innovation Center for U.S. Dairy CEO Barbara O’Brien is the new CEO for the dairy checkoff. There will be a time of transition as these changes are made, but it is unclear how long that will be. At the World Dairy Expo, Gallagher said the dairy checkoff program can do things to make farmers happy or focus on selling dairy products. “You want support for the program, but support for the program comes if you achieve your mission and not because you do things that people think are good ideas and really aren’t,” said Gallagher. “Stay on the mission; sell the product; build trust.”
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