Cattlemen gathered in Omaha, Nebraska Wednesday, calling attention to current market conditions. Lately, cattle prices remain depressed, but wholesale and retail beef prices remain near historically high levels. R-CALF CEO Bill Bullard believes the industry is facing an impending crisis. “The crisis is already ongoing, but we think it’s going to get worse in the next 90 days after the fall run of calves is over,” says Bullard. “That’s because calf prices today are about 25 percent less than the previous five-year average. We cannot afford to lose the critical mass of cattle producers necessary to maintain a viable and competitive industry.” The Cattlemen’s Rally was hosted by the Organization for Competitive Markets. Watch the Facebook Live video from the rally and listen to the interview.