The National Cattlemen’s Beef Association has named Senior Vice-President of Government Affairs, Colin Woodall, as its new CEO. Woodall succeeds Kendall Frazier, who announced his retirement earlier this year. In an interview with the Red River Farm Network, Woodall said there are many challenges and opportunities ahead for the U.S. beef industry. “The opportunities are there from the consumer. There are many new cuts of beef available, which bodes well on demand.” There’s also potential for new trade agreements. Woodall says by the end of the month there could be a formal trade agreement between the U.S. and Japan. “Japan is a very important market. When President Trump took us out of the Trans-Pacific Partnership (TPP), that meant competitors had a lower tariff, giving them some of our market share. This new agreement will level the playing field. When we can compete on a level playing field, we can beat our competitors.” Woodall will be based in the Denver, Colorado office. Listen to the interview.