Part of staying profitable means farmers need to take action marketing their crop. Advance Trading Director of Farmer Marketing Dave Fogel says the market doesn’t wait. Some farmers still have old crop in the grain bin. “The amount of overpriced bushels this year and the last several years has been nothing. We don’t take advantage of these tools out there to use and market grain,” explains Fogel. “The market doesn’t wait. Just because farmers didn’t plant a crop it doesn’t mean the market has to go higher.” Fogel says it’s a mean market right now. The demand part of the picture is a challenge. “Our soybean demand is way off, corn demand is horrible and ethanol plants are slowing down. There are two sides to the market and usually as you cross to harvest, the demand becomes more of a focus instead of supply,” he says. “At some point, whether you agree with the number today or a different one by January, there will be a supply number, but we need a demand number to fix itself.” Fogel was a featured speaker at Dakotafest. Hear the interview.