With every trip down the supermarket aisle, consumers are inundated with conflicting messages about the health, safety and sustainability of food. Speaking at the American Sugarbeet Growers Association Annual Meeting, National Milk Producers Federation senior vice president Chris Galen said food companies are often trying to build market share by making a social claim. “We saw a great example of that during the Super Bowl when Budweiser said it doesn’t use corn syrup in one of its products.” Marketing decisions, such as the anti-GMO movement, have significant ramifications back to the farm. “We’ve seen this movie before (with BST in the dairy industry) and it will not end well for farmers if the same trend affects GMOs that impacted BST 20 years ago.”
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