Lamb consumption is on the rise in the United States. “Over the last five years, domestic consumption is has grown about two percent per year,” says American Lamb Board chairman Jim Percival. Also, research conducted by the American Lamb Board shows consumers prefer the taste of American-raised lamb versus the imported product. As domestic consumption grows, so does international export opportunities. Just one month ago, the Japanese export market reopened for American lamb after 16 years. Now, Percival says the focus is to re-grow that market. “Demand, particularly among chefs, is very good. I think that market expand exponentially over the next five years.”
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