For U.S. cattle producers, the new U.S.-Mexico-Canada Agreement is about maintaining access to markets in both neighboring countries. National Cattlemen’s Beef Association Director of International Trade and Market Access Kent Bacus says the only the major change in the agreement for the U.S. cattle industry is the name. “We were able to hold on to the duty-free, unrestricted access we had under NAFTA for over two decades. This allows us to continue to send cattle and beef into Canada and Mexico with really no restraints.” Bacus clarifies that mandatory Country of Origin Labeling, or COOL, is not included in the new agreement, while there are rules of origin for cars and auto parts. During trade agreement negotiations, supporters of mandatory COOL wanted to include the labeling law.