Land O’Lakes has launched the first-of-its-kind interactive digital platform that measures the impact of on-farm conservation practices for a non-farm audience. Land O’Lakes SUSTAIN Senior Vice President Matt Carstens says the Truterra Insights Engine finds the balance between economics and the environment. “It’s important that we do that and be able to report at an aggregated level that information downstream to the food companies, consumers and everyone in the food space.” The Truterra system will generate a ‘score’ that allows farmers to track their role in sustainable production. The Red River Farm Network asked if premiums are available to farmers who deliver this information through the supply chain. “It’s not here today,” said Carstens. “We’re working very diligently to make sure we find any paths available to best utilize our efforts downstream.”
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