The rapid growth in GLP-1 weight-loss drugs could have long-term implications for agriculture as consumers eat less and change what they put in their grocery carts. Gallup reports 11 percent of U.S. adults currently use GLP-1 medications for weight loss. Terrain research points to lower overall food consumption and changing food preferences among users. Terrain specialty crop analyst Matt Woolf said farmers need to pay attention to those trends when making long-term production and marketing decisions. “In ag, we tend to focus quite a bit on the beginning of the supply chain, talking about weather, talking about cost of production,” Woolf said. “What we’re trying to do with this report and subsequent reports that Terrain will be releasing is focus on the other side of the supply chain. Woolf said consumer behavior can change quickly, while agriculture takes much longer to adjust. Watch the interview.
