Farmers have a pretty good BS detector. In the latest edition of the Red River Farm Network’s ‘Growing Agriculture Through Better Marketing’ Conversation Series, Ten Acre Marketing President Leah Halverson says it is obvious when a client or advertiser doesn’t understand agriculture. “Maybe it’s cute, old-fashioned, or this country bumpkin mentality, and it is almost always disrespectful,” said Halverson. Trust is so important when talking to and with farmers. That doesn’t happen overnight. This marketing Insight is provided by Ten Acre Marketing, helping agricultural companies connect with customers through strategy, branding, and creative communication. Listen to the third interview in this RRFN Conversation Series. A short-form video is also available. Ten Acre Marketing is based in Grand Forks and can be found online.
