Agriculture leaders cannot afford to focus only on the next quarter. Steve Olson, co-founder of the Next Five Years Executive Conference, says successful organizations must look further ahead as agriculture faces rapid changes in technology, the workforce, markets and the broader economy. In the latest AURI Ag Innovation News Podcast, Olson explains why five-year planning can help businesses identify emerging trends and prepare for change rather than simply react to it. Olson also discusses the Next Five Years Executive Conference and its focus on helping agricultural leaders anticipate what is coming. Hear why decisions being made today could determine which organizations remain relevant and which fall behind in the years ahead. Listen to the full conversation here.
