Hefty Seed Senior Agronomist Rob Fritz believes the farmer-first approach for the Ag PhD Field Day is what keeps attendance growing each year. “It’s almost entirely farmers who attend, and that’s who we build this event around.” Fritz said precision agriculture continues to improve farmers’ return on investment. “This year we flew a field with a drone, identified every problem area, and instead of spraying 90 acres, we sprayed just 13,” he said. “The speed at which this technology is advancing is amazing.”
