Heather Anfang, president, Land O’Lakes Dairy Foods, said the popularity of protein-rich foods has been building for years and the growing use of GLP-1 weight-loss medications has accelerated that trend. “It’s certainly driving a whole different conversation that consumers are having today.” Anfang said about 12 percent of Americans are currently using GLP-1 medications, representing roughly one in five households. “There are some protein claims that you might see in the grocery store that make you scratch your head, but when we think about dairy and its unique, clean-label nutrition, people understand what’s in it.” Anfang said dairy is well-positioned to benefit from the trend, citing continued long-term growth in categories such as butter, cheese and yogurt.
