A recent survey of 1,000 people by Cygnal showed strong support for plant-based products, with a majority of respondents saying they were familiar with plant-based products and view such products favorably. “Consumer familiarity with plant-based products continues its multi-year rise with 71 percent of American consumers now familiar with plant-based products,” says Cygnal Senior Partner and pollster John Rogers. “Remarkably, 85 percent of American consumers view plant-based products favorably, with 71 percent of responders saying that the advantages of plant-based products outweigh the disadvantages.”
