Study Shows Openness to Gene-Edited Foods

New consumer research from the Center for Food Integrity and FMI shows consumers are more open to gene-edited foods when the benefits are clearly explained. The study found purchase intent increased for pork, eggs, tomatoes and bananas when consumers understood how gene editing could improve animal health, reduce waste, stabilize supply or enhance nutrition. The research also showed that transparency and FDA approval play a key role in trust. More than seventy percent of consumers said they were satisfied when provided clear information on how and why gene editing is used.