Much of the livestock industry collaborated to defeat Denver’s Measure 309. The goal of the ballot initiative was to shut down the Superior Farms lamb processing plant while preventing others from being built. American Sheep Industry Association Executive Director Peter Orwick believes Denver was a trial run for similar activist measures nationwide. “The animal rights community decided that Denver would be a test case, they thought if they could do it in Denver they could do it in any city in the United States.” There was another major takeaway, according to Orwick. “All of the livestock and meat industry came together, unified around this campaign, to allow our side to prevail over $1 million raised and spent. That’s an important story.”
