Innovation at a Faster Pace

Major ag chem companies invest time and money to deliver products with new active ingredients to market. The most recent estimate is $300 million and 13 or more years. Vive Crop Protection CEO Darren Anderson says his company’s Highest Velocity Commercialization Engine can speed up the processing, going from concept to launch in just four years. “It also allows us to develop a tool for farmers that are growing a crop that some of the big companies don’t go after because the opportunity is too small.” Vive’s Highest Velocity Commercialization Engine focuses on existing active ingredients, leveraging it with its proprietary nanotechnology platforms. “We’ve got 30 different products in development that we expect to launch between now and 2030,” said Anderson. “The first example of that is a product we launched this past year in sugarbeets for cercospora control called Phobos FC; it is an improved version of prothioconazole which is in Proline.”