The North Dakota Beef Commission is celebrating May Beef Month. In this update, NDBC Chair Fred Helbling of Mandan says this is the unofficial kickoff to the grilling season. Summer months are a peak time for beef demand. In North Dakota, marketing campaigns have also gone to the ballpark. “Reaching consumers where consumers gather is important,” said Helbling. “That’s why we’ve partnered with the local Northwoods League team to promote beef. This allows us to share sports nutrition information with athletes and it also allows us to attract the consumers in the bleachers.” The North Dakota Beef Checkoff has partnered with the Bismarck Larks for four years and has just started a partnership with the Minot Honeybees which is a first-ever collegiate summer league.” Listen to this May Beef Month update.
