The North Dakota Beef Commission is celebrating May Beef Month. According to Executive Director Nicole Wardner, different demographics are being targeted, including children from pre-kindergarten to sixth grade. “We have our Junior Beef Reader’s Challenge and that’s challenging kids to continue reading as school wraps up, but also find books that are about beef and raising cattle so they know where their food comes from.” Retail promotions are also taking place throughout May Beef Month. “We have a promotion with the North Dakota Grocer’s Association where they will be hosting a bunch of different grilling events (and) samples.” New beef cuts are being featured in these grocery store events statewide. Throughout this month, RRFN is featuring weekly updates on the May Beef Month activities. Listen to the interview.
