The American Angus Association offers tools for cattle producers to track their genetics. This can help communicate what kind of product buyers can expect when purchasing their cattle. “I don’t think we’ve ever seen where genetics have been more valuable than they are today,” said Troy Marshall, director of commercial industry relations. Buyers paid a record premium for cattle through the Angus Link programs in 2022. These programs verify that feeder calves are out of Angus bulls and provide an objective genetic performance score that gives buyers more confidence. The American Angus Association plans to add a maternal component to Angus Link in the future.
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