Certified Angus Beef is partnering with Sysco for the Raised with Respect campaign to create heightened awareness around producers who are Beef Quality Assurance certified. Director of Producer Engagement Kara Lee says this program adds to their sustainability message to consumers. “We see that cattle care is one of the top priorities consumers affiliates with sustainability,” said Lee. “It’s just not realistic to take every single consumer out to the farm or ranch.” The program will communicate BQA standards to more consumers. Hear the full conversation with Kara Lee here.
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