The pain from the agricultural labor shortage is being seen at all levels. CHS Senior Vice President of Enterprise Customer Development Gary Halvorson cites the number of baby boomers who are leaving the workforce. To retain and recruit employees, ag companies must offer competitive salaries and benefits packages. “Beyond that, the millennial generation really wants a purpose-driven organization; our purpose is creating connections to empower agriculture, and that resonates well with that generation,” said Halvorson. “That’s a generation that grew up with Harry Potter so they look at the world as teams of people, but Generation Z is a different one because they grew up with a completely different look on life and behave more like baby boomers; they’re ultra-competitive, want to climb quickly and their expectations are really high.” Halvorson says ag companies are also looking at technology to help fill the gap in the labor market.
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