The Specialty Soya and Grains Alliance traveled to Ho Chi Min City, Vietnam to launch its U.S. identity-preseved brand. Todd Sinner, Partner, SB&B Foods says current and potential customers want to learn more about the IP products. ““We’re excited to unveil not only to Vietnam, but all the Southeast Asia markets too. It’s being broadcast all over Southeast Asia.” Since its national launch in December of ‘21, a dozen U.S. companies are using the brand and several more are navigating the application and qualification process. “U.S. soybean representatives are here to promote our product. It’s the best in the world and we want to open up more markets for our farmers; the identity preserved soybeans continue to be in high demand.”
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