The global supply chain headaches are expected to continue through all of 2022. In an interview with the Red River Farm Network, BASF Marketing Director Robbie Upton said the company is trying to be as proactive and transparent as possible. That includes increasing production, adding formulation capabilities and expediting freight. Upton said it is also important for ag retailers and farmers to have a Plan A and a Plan B. “The second thing that comes to mind is the challenging of the status quo,” said Upton. “This is the year we need people to be very consequent in their choices around effective pre-emergence and residual chemistry. A plan with one chemistry has never been a good one from a weed resistance perspective, but this year, if that product isn’t available, you’re in trouble.” This a year like none other, but Upton does not expect it to change the farmers’ buying patterns. “Farmers will certainly remember what has happened this season and there will be certain behaviors that are likely to stick, but I think it is too early to say what we’ve gone through in 2021 and what we’re continuing to go through in the 2022 season completely change buying behavior.” The complete interview with Upton can be found online.
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