Record-high demand is positive for the promoters of beef. North Dakota Beef Commission board member Ray Erbele, who hails from Streeter, says consumers are most interested in where their food comes from, particularly how it is being raised. “So, I think it’s imperative that we address that as an industry, stay transparent and let people know we’re producing a safe product.” Erbele adds a lot of effort is being put forward by the Beef Checkoff to target the eastern United States, which has a heavy population. It’s no secret that North Dakotans love to eat beef. On a state level, Erbele says product demand remains strong because consumers of beef are constantly looking for new ways to prepare it. Learn more in this Red River Farm Network interview.