Sustainability continues to be a buzz word in agriculture, especially when it comes to cattle production. According to National Cattlemen’s Beef Association CEO Colin Woodall, the topic isn’t going away anytime soon. That’s why a brand-new beef sustainability plan was unveiled at the Cattle Industry Convention. “It continues to be a point of discussion among consumers and Congress. In order to make sure this discussion does not lead to more rules and regulations, we have to lead.”. The first goal of the plan is for beef production to be climate neutral by 2040. “That’s a big goal, but it’s do-able,” adds Woodall. “We believe that methane as a greenhouse gas has not been appropriately measured for years. New research shows that gas only stays in the atmosphere for about ten years before it is reabsorbed by the same grasses that are grazed by cattle.” The plan also highlights sustainability from a social and economic sustainability standpoint. Cattle association leaders from North Dakota, South Dakota and Minnesota were part of the Sustainability Goals Task Force. Learn more in this Red River Farm Network interview.