Year-to-date, U.S. beef exports are up 18 percent. U.S. Meat Export Federation President and CEO Dan Halstrom says it is important to keep up that momentum. “I would argue that in a lot of countries demand is higher than pre-COVID.” Retail beef sales are down, but Halstrom calls that the “silver lining” because that business will come back. The largest export customers for U.S. beef are Mexico, Korea and China. Sales are also up more than 50 percent in Central America. “They were one of the first ones to come out of the COVID lockdown and we have tourism coming back. It is a good example of how markets when they get back to some sort of normal, U.S. beef and pork will take advantage of it.” Hear more in this Red River Farm Network interview.