As the markets continue to hold onto their volatility, farmers should try and take some of the emotion out of marketing. According to Hurley and Associates consultant Luke Gravunder, that starts with assessing the needs of your farm or ranch. “There are a lot of things that go into assessing a volatile market, such as production variability or emotional risk tolerance.” says Gravunder. “To help alleviate those risks, you can even make small incremental sales with the local elevator.” There has been pricing opportunities lately and farmers hope that momentum carries through this growing season. Gravunder says farmers can capture those opportunities by setting floors by utilizing options and keeping the upside open for the ‘what if’. “It could be as synthetic as selling futures and buying a call option. That can help with volatility and production variability.” Listen to the Red River Farm Network interview.