During this COVID era, virtual meetings and contactless seed delivery has become the norm. It may be a different year, but Betaseed Brand Sales Leader Jason Evenson is seeing an optimistic attitude in farm country. “It looks like beet payments are at a level that is better than what we’ve seen in the recent past, commodity prices have come around and grower attitudes are just more optimistic.” Betaseed has launched a new disease tolerant trait called CR+. It is available for planting this spring for the Minn-Dak, Southern Minn and Michigan markets. That same trait will be sold in the American Crystal area in 2022. Longer-term, a new trait is being evaluated for release in the middle of this decade. “The trait will have tolerance to glyphosate, glufosinate and dicamba; it is another game-change for weed control in the sugarbeet industry.”
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